СТТ ’ 2010 - the Russian construction market grows

(say Ivan Pusiroff - chief of a sales department of Bonus-K-Resurs company - the official dealer of Galich mobile cranes factory and Klintsy mobile cranes factory)

Such conclusion can be made by results of work at the incorporated stand Galich and Klintsy mobile cranes factories on СТТ’2010. Cranes GALICHANIN and KLINTSY are the leading Russian marks of the truck cranes which have well proved, as the modern, reliable construction technics. Our stand always causes a keen interest in visitors of an exhibition: heads and experts of construction branch. Difference of an exhibition of this year, in comparison with exhibition of crisis 2009 is following: at this year the interest is supported financially. And if during CTT’2009 managers (who worked and were be able to sale the exhibition samples) were personally marked (had the awards), in this year the managers (who worked on our stand) had not such possibility. All exhibition samples already have found «the new owners» before this exhibition. Besides the production program not only June but also July 2010 also has been already sold before exhibition beginning. Therefore when buyers wanted to buy the crane from an exhibition (in this year there were many such buyers) I felt mixed feeling: on the one hand the disappointment that I can not operatively satisfy inquiry of the consumer, with another - pleasure, that quantity of orders constantly increases in the last half a year and our factories are completely loaded by orders.

It is especially pleasant, when the companies (persons) already having the experience of using of cranes GALICHANIN and KLINTSY came to buy new cranes (having in the park to the technician of our trade marks).

Conscious advertising strategy of our group of companies: the most good advertising is own positive experience of the consumers which use of truck cranes GALICHANIN and KLINTSY. Therefore our enterprises consider as more effective an expenditure of resources for realisation of the real actions directed on improvement of work of the construction companies, instead of on development of huge advertising budgets in mass-media. «If to speak many times - halvah. In a mouth will not be more sweet …»

Colleagues (from others truck cranes factories) visiting our stand usually answer (on our question: «what about this exhibition? How are you doing?»): «so-so, not good, not strong…». May be it is some superstition or modesty. Any way we want that the increase from a month by month of demand for cranes GALICHANIN and KLINTSY became a steady trend, and we also wish successes and prosperity to our colleagues (to other Russian truck cranes factories).